Games and Gamification in Market Research 
is available from several outlets globally. 
Just select your preferred outlet and head to their checkout. 

“Using games and gamification in market research is not just a rescue mission, it’s a call to completely re-invent the way researchers work, how data is collected, the types of data that can be collected, and how participants interact with researchers and data collection systems.

Game-based Research Methods are about the survival or market research, and making it thrive.

– Betty Adamou

Image of book Games and Gamification in Market Research

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Alternatively, please tune in to Betty’s tweets or look at the Press and Media section of this website to see where Betty might be speaking and selling hard-copies of her book. We will do our best to get a copy to you!

Games and Gamification in Market Research was published in the UK and worldwide on 3rd November 2018, and published in Canada and USA on 28th November 2018.